What is Enterprise Content Management?
If you are losing your critical documents, can’t easily find the content when you need, facing compliance challenges and have little or no visibility into your business processes, then Enterprise Content Management (ECM) can be of great help to you.
As content continues to grow exponentially, organizations struggle with managing enterprise-wide unstructured information for collaboration between business processes, business functions, and the extended enterprise. However, simple and passive management and delivery of content is no longer adequate to meeting the complex content management requirements of today’s business enterprise.
Enterprise content management (ECM) — a collection of tools used to capture, manage, store, preserve, and deliver content and documents related to organizational processes — is a pragmatic solution to manage the complete content lifecycle. While databases are for structured data ECM addresses the need for managing unstructured data including physical documents, e-mail, word processing documents, digital images, PDF files, and other popular formats.
Types of ECM
Transactional Content Management
Transactional content generally originates outside the organization either through customers or partners and it triggers the start of processing. Transactional content volumes are generally high and processes are long running. Typical examples are invoices, claims and application forms. Transactional content is generated in an organization in different forms including paper or electronic forms, scanned images, computer reports, fax etc. After the entry of the transactional content in an organization, the information contained has to be entered into some sort of database or line-of-business system. This is a prerequisite for further processing of the transaction. Since all transactions go through similar stages of processing, employing an enterprise-level system to manage transactional content becomes a strategic imperative to achieve operational efficiencies.
Collaborative Content Management
At times, to create a document such as a sales proposal, a business plan, or a legal contract, several people at different locations are required to work concurrently. Collaborative content management refers to the tools required to ensure seamless collaboration to allow members of a group to interactively and simultaneously create, review, and edit sales proposals, technical documentation, business plans, legal contracts, or other documents that require collaborative effort, on-line and in real time.
Persuasive Content Management
Persuasive content management is for external communications that can improve customers’, prospects’ and business partners’ experiences substantially. Today organizations find it necessary to communicate with their customers and larger audience via multiple channels like web site, email, personalized mails, call centers, kiosks etc. Organizations need to use persuasive content for communications to influence customers, prospects and partners. Examples of such persuasive content include physical prints or email of statements, corporate communications like newsletters, product/services catalogue, marketing collaterals, announcement of new blogs and last but not the least the web site. Persuasive content management can be used to manage the content and at the same time ensure maximum reusability of the content across all the channels for uniform customer, prospect and partner experience.
Key Business Drivers for ECM
Key Components of ECM Suite

ECM essentially provides an integrated platform for enterprise-wide collaboration, process management, and overall content lifecycle management, while at the same time ensuring increased end-user productivity and reduced operational and IT costs. An ideal ECM suite has the following capabilities:
Information & Clipping Management – IIM Lucknow
Overview
Situated at the outskirts of the historic and culturally rich city of Lucknow, the Indian Institute of Management (IIML) was established in 1984, by the Government of India, as a national level school of excellence in management science. IIML is also entering into collaborative arrangements with leading business schools and research centers in India, Europe, Canada, South and Southeast Asia. The Institute has state-of-the-art computing and classroom facilities, supported by an extensive library of books, journals and databases. This spacious 30,000 square foot two storied library of IIM Lucknow characterizes what the institute stands for - accessibility, vision and excellence.